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India has been a hotbed for innovative startups, and the Alternative Medicine industry is no exception. Numerous new ventures were launched in this field as of 2024, demonstrating the country’s growth and innovation in this unique medical care segment. With its rich heritage in traditional medicine systems like Ayurveda, India has always been a pioneer in alternative medicine. This article will highlight seven such startups that are significantly impacting the Alternative Medicine industry.
These startups are driving a paradigm shift within healthcare, integrating traditional wisdom with modern technology. They are not just adding to India’s startup ecosystem but developing solutions that address crucial healthcare needs. Through their innovative approaches, these startups are reshaping the future of alternative medicine in the country and potentially around the globe.
Here’s a closer look at these startups and how they are using alternative medicine to make healthcare more accessible and effective. Whether it’s harnessing the power of Ayurveda, developing mobile applications for healthcare services, or utilizing AI for wellness assistance, these startups are truly transforming the industry.
Complementary and alternative medicine (CAM) is an umbrella term describing a range of health systems, modalities, and practices that are not generally considered part of conventional medicine. CAM modalities are divided into five main categories by the American National Center for Complementary and Integrative Health: alternative medical systems, biologically based treatments, manipulative and body-based methods, mind-body interventions, and energy therapies
Abstract
Alternative medicine has renewed its growing public interest in recent times due to inequality of patients and healthcare professionals’ ratios with increased workload for the latter, various side effects of modern medicine, lack of complete remission from chronic diseases, high cost of new drugs, and emerging new diseases. Hence, people have become more dependent on treatment systems replying on alternative medicine or herbal medicine from traditional medicinal practitioners. Alternative medicine has grown substantially over time and encompasses several millennia of therapeutic systems. The significant areas of alternative medicine include mind–body therapies, body manipulation, and the therapies based on biological systems. Natural products based biological treatment is the most popular of them as nature has endowed us with abundance of effective pharmacologically active phytochemicals. These phytochemicals possess numerous specific clinical health benefits including antioxidant, antidiabetic, anti-inflammatory, anticancer, anti-infectious, and analgesic effects. In addition, alternative medicine is easily accessible, affordable, most often noninvasive, and provides favorable benefits during terminal periods of some diseases. However, due to the lack of well-designed clinical trials, the safety and effectiveness of many alternative medicines/therapies remain elusive. This chapter will critically discuss major areas, uses, safety and regulation, current challenges & future perspectives of alternative medicine.
The National Center for Complementary and Alternative Medicine (NCCAM) has characterized the complementary and alternative medicine (CAM) as a community of various medical practices, methods and products currently excluded from modern medicine [14]. NCCAM has also categorized AM branches into five main groups: (1) traditional medical techniques, such as whole medical systems; (2) mind–body therapy; (3) biological substance-based treatment; (4) manipulative and body-based treatment; and (5) energy medicine
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